He has ‘a special connection to the brand,’ says creative director Jonathan Anderson
Loewe has named K-pop idol Taeyong as a new global brand ambassador. Known for his unique personal style and love of fashion, Taeyong has been a long-time supporter of Loewe’s innovative design and craftsmanship, often blending the brand’s key runway pieces with casual wardrobe staple for a fashion-forward look. Taeyong graced Loewe’s SS24 men’s runway show in Paris.
Creative director Jonathan Anderson says: “I’m delighted to welcome Taeoyong to the Loewe family. He has a special connection to the brand, having admired and worn Loewe for a long time, and we love his idiosyncratic style. With Taeyong many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.”
Taeyong says: “It’s a real honor to be a Loewe global brand ambassador. I’ve been a huge fan of Loewe, not only for the designs, but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with Loewe.”
Taeyong debuted in 2016 with the K-pop group NCT and has established himself as an all-around artist with impressive performance skills, engaging vocals, and visuals. As part of NCT, NCT 127, and NCT U, he has topped global charts with hits including 2 Baddies, Sticker, Kick it, The Seventh Sense, BOSS, and Baby Don’t Stop, and has gained global popularity with his wide range of music styles and and transformations. He released his first solo album SHALALA on June 5, having worked on the songwriting and composition. It reached no. 1 on the iTunes Top Albums Chart in 31 regions, no. 1 on the iTunes Albums Chart worldwide, and No. 1 on the QQ Music Digital Album Sales Chart in China. The title track SHALALA also reached no. 1 on the iTunes Top Songs Chart in 14 regions and skyrocketed to no. 1 on the real-time chart of Japan’s local platform AWA.
Created in Spain in 1846, Loewe has been one of the world’s major luxury houses for over 176 years. Under the creative direction of Jonathan Anderson since 2013, the brand is now in a new chapter, presenting itself to the world as a house focused on craft and culture, as evidenced in its intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unparalleled expertise with leather.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing and Greenbelt 3. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information.