Its industrial multi-function design makes it a perfect hangout place
The HUMAN boutique at Mall of Asia is a new store with a new look, and also bigger than the previous store. To celebrate its launch, HUMAN had an event to showcase not only its industrial-inspired interiors but also the brand’s Comfort Zone collection—a line of solid-colored casuals, made of French terry fabric which can be one’s everyday wear.
The event showcased the various collections in the store, including pieces from existing collaborations with the streetwear OG Proudrace, select items upcycled from existing Human pieces by sustainable brand StrongVillage, and the Human Manga collection.
The new Human store at SM Mall of Asia takes the form of an industrial warehouse that allows it to be multi-sensory and multi-functional. It has a baffle ceiling with suspended lights to set the moods, moveable steel rack systems to adapt to its in-house events, and transformable walls to create sets for tableaus. While it is a shopping destination, the store easily converts into a hangout place, a playground, or a place to experience its stream of streetwear.