The highly anticipated collaboration between global fast-fashion retail giant H&M and Filipino urban clothing store Don’t Blame the Kids (DBTK) is finally available at select H&M stores beginning September 8, 2022. Called “The World Is My Home,” the creative tie-up marks the first time the Sweden-based H&M has worked with a Filipino brand.
Working closely with H&M, DBTK made sure their common goal of celebrating all walks of life and individuality through fashion was evident in this all-new collection.
“The World Is My Home,” a statement that champions youth’s desire to be their most authentic selves wherever they are, comes alive through streetwear staples like hoodies, sweaters, oversized tees, joggers, caps, socks, and other apparel in a timeless muted palette. Unique graphics inject a fun and even surrealistic effect on the pieces. Prices start at PHP349.
#OOTD inspiration comes by way of local H&M ambassadors like alternative-indie artist Adie, OPM boyband BGYO, and actress-influencer Andrea Brillantes.
Own a piece of this milestone collaboration between H&M and DBTK at select H&M stores in SM Megamall, SM Makati, Robinsons Place Manila, SM North EDSA, SM Mall of Asia, Ayala Center Cebu, Festival Mall Alabang, and SM City Clark. Follow H&M Philippines and Don’t Blame the Kids on Facebook for more updates.
Press launch photos by Mikee Rios