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For BYS, beauty is “Same Same But Different”

  • By YOU.PH
  • September 29, 2023
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  • 840 Views

Filipino fashion and beauty creatives draw inspiration from the multifaceted makeup palette

From October 5-8, BYS Fashion Week 2023 celebrates the Filipino palette through the theme “Same Same But Different.”

Inspired by the multifaceted makeup palette—a beauty tool that can yield a myriad looks and expressions—BYS lauds the Filipino tapestry of talent, embracing the intricate blend of individuality and common roots.

“This is a brand that connects with its diverse, discerning audience. This year’s celebration is a soaring tribute to that,” says Angie Goyena, president of iFace, Inc.

Throughout the event, Filipino designers will weave narratives of tradition and innovation, heritage and modernity, all while infusing their unique interpretations of fashion and beauty.

The four-day affair opens with Ha.mu, Antonina, Rafa Worldwide, and Randolf Clothing on Day 1. Neric Beltran and Chris Nick present on Day 2, then the stage is set for Vin Orias and Cheetah Rivera on Day 3. Finally, Vania Romoff returns to the runway to close BYS Fashion Week on Day 4. Models will traipse down the runway in beauty looks orchestrated by the makeup genius, Gerry Penaso, and his talented team.

“Join us on this journey through the Filipino Palette—a palette of possibilities—where we celebrate the beauty of our differences, the strength of our shared identity, and the endless possibilities that arise when we come together as a community of creatives,” says Angie. “Together, we paint a picture of the Philippines that is ‘Same Same But Different,’ an ever-evolving masterpiece that continues to inspire and captivate the world.”

BYS was established in 2004 in Melbourne, Australia. BYS Philippines was established in 2012 by iFace, Inc. when it founded its distributorship of multiple sought-after international beauty and wellness brands. It has an exclusive partnership with Watsons Philippines and has established itself as one of the most diverse, strategic, and best performing partners, garnering awards and citations every year since its inception. iFace, Inc. attributes its success to its more than 1,000 well-trained Beauty Advisors, all employed by the company and enjoying full employee benefits. Its roster of endorsers also includes some of the most recognizable local and international stars today.

Facebook: BYS Cosmetics Philippines Instagram Twitter Hashtag: #BYSFashionWeek2023

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