On December 3, Jordan Brand launches its first store in the Philippines, one of the most basketball-obsessed countries in the world. Available exclusively for the launch of the first Jordan store are 150 pairs of the limited Air Jordan 4 Retro “Manila” edition.
Located in Manila’s renowned fashion and culture district, Bonifacio Global City, the Manila Jordan Brand Store introduces a new retail design concept inspired by Michael Jordan’s legacy, one authentically grounded in basketball culture.
The design aesthetic across the store’s 4,500 square feet is rooted in the game and community of basketball, and it leads with a design palette that is connected to the heart and soul of the brand. The new store will be home to the best products, premium product services, and experiences from Jordan Brand.
Highlighting the vibrant Filipino culture and flavor throughout the store are works form some of Manila’s most exciting artists: Veejay Villafranca, Jaime Pacena, Raxenne Maniquiz, and AJ Dimarucot.
“Basketball is more than just a sport in the Philippines, it is embedded in the culture. In the high streets of Manila or the local barangays across the country, the passion for basketball inspires and drives the communities,” said Jino Ferrer, country marketing manager, Nike Philippines. “This store will help take the future of basketball culture to the next level by inspiring our new generation through the legacy of Jordan, the best innovation and services like never before.”
The store also boasts the largest assortment of Jordan apparel across men’s, women’s, and kids in Southeast Asia. Consumers can access exclusive features like one-on-one styling services, or “Custom 23,” to customize Jordan products to curate their on- and off-court looks. At the launch, designs from eight globally acclaimed artists will be used to customize laces, dubraes, aglets, and tees.
The rooftop of the store features a basketball court with a stunning mural designed by renowned New York City artist Kimou Meyer (@groteskito). Kimou captures the energy and ethos of the Jordan Brand by showcasing two figures intertwined in a 1:1 game. Grotesk’s unique style comes to life through the use of black, white and Varsity Red, while the back wall features various figures playing basketball with subtle nods to the city of Manila. This space will be used for community games, events, activations, clinics, and special guest appearances.