For its 90th anniversary, premium fashion brand Lacoste opens its doors to ambassadors of a new and dynamic genre. Five international breaking talents have now joined the ranks of the Crocodile.
Lacoste’s breaking ambassadors are AYU, a Japanese star of the international women’s scene; KIMIE, an emerging talent in French breaking, who is competing in the 2024 Paris Olympics; LILOU, the international breakdancing icon and several-time world champion; LORENZO, who is part of the new Dutch generation and a Lacoste aficionado from an early age; and MARLONE, big brother to Kimie, an emerging talent of French breaking who is also competing in the 2024 Paris Olympics.
To make things official, Lacoste produced an intergenerational video clip, bringing together the brand’s talents, as well as key players in the breaking scene, who have revered the Crocodile since the 1990s.
With more than 30 million dancers around the world, breaking (or breakdancing as it’s more popularly known) is a creative, unifying, almost universal discipline that has been bringing generations and cultures together for over 40 years. If Lacoste has been bringing street culture and dance into the mix for years, break dancers have appropriated the elements of style for which Lacoste is famous, making the codes of the Crocodile their own.
Lacoste wishes to take a long-term approach and capitalize on the historical links that have united the brand and this unique discipline for years, by officially supporting the culture, the scene, and its people in the broadest sense.
Liberating movement, educating and engaging new consumers—this is the challenge for Lacoste, which is constantly renewing itself and always taking on new challenges.
In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc.,and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, City of Dreams, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 5, Newport Mall, Okada, Podium, Power Plant Mall, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, Solaire, Trinoma, UP Town Center, Waterfront Cebu, Ayala Center Cebu, Abreeza Davao, SM Davao, Veranza KCC Mall General Santos and Zamboanga. Lacoste Accessories is located at Glorietta 4; Lacoste Sport at Ayala Center Cebu; and Lacoste Footwear at Alabang Town Center. Visit lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram for more information.