Layer it on your lips, cheeks, or eyes
Responding to current beauty trends, Issy & Co. revamps its Crème Cheek Blush, a lightweight multi-use blush that melts into the skin. Creating a lit-from-within flush, this blush features a creamy formula that is easy to blend and build to one’s desired intensity.
“Why did we revisit our blush? Trends change. Preferences change. The pandemic has caused a shift towards products that have more ease and comfort. Given this, we wanted to create a blush that’s more aligned with where beauty is now and where we are going as a brand,” says Issy & Co. co-founder and creative director Joel Andrade.
Like the bronzers, the Crème Cheek Blush is sheer, buildable, and melts like a dream. Despite its emollient texture, the blush does not feel oily and heavy on the skin. Working with a brush, sponge, or your fingertips, the blush can be layered on the cheeks, eyes, or lips.
“We are excited to show the many possibilities one can do with a blush. As a matter of fact, we challenge our Issy Girls to explore what a blush can do,” says Andrade.
The Crème Cheek Blush comes in—pause for suspense—10 shades! The shades range from beloved and tried-and-tested colors to bold, shocking ones. “Part of the challenge is going beyond your comfort zone, taking risks, and surprising yourself. Swipe it all over your face, layer, or mix 3-5 colors together. The possibilities are endless,” says Andrade.
Explore the possibilities with these 10 options: Milkshake (cool tone pink), Stripped (warm biscuit tan), Criminal (sun-kissed hot coral with shimmer), Bang (radiant soft rose with shimmer), Red Light (bold fiery red), Savage (smoked rosy mauve), Babygirl (true classic lilac), Safe Word (delicate peach pink), Karma (sultry rich berry), and Gold Digger (luminous gilded clay with shimmer).
In true Issy & Co. fashion, the Crème Cheek Blush has skin-loving ingredients. Japanese Camellia Seed Oil has antioxidant, anti-pollution, and soothing properties. Meadowfoam Seed Oil helps seal moisture and soften the skin.
Ultimately, Crème Cheek Blush is Issy & Co.’s reminder that makeup is a form of self-expression and that there are many possible ways to express one’s self through color. So, ask yourself: How do you blush?
“We saw a way to take a blush to the next level. We saw a way to make our blush easier, the Issy way. While a blush may not be something new, there’s always a way to reinvent a classic,” says Andrade.
Issy & Co.’s Crème Cheek Blush is now available for only ₱349 each at Tiktok Shop, Shopee, and Lazada.
Follow Issy & Co. at @issyandcompany on Instagram, Facebook, and TikTok, and don’t forget to check out the hashtags #issyandcompany and #beautymadeissy.