The all-girl K-pop group wears Calvin Klein’s 2024 denim and Fall essentials
Calvin Klein introduced the final chapter of its Fall 2024 campaign starring the five members of the global musical phenomenon NewJeans. The campaign, shot by Gordon von Steiner, sees Minji, Hanni, Danielle, Haerin, and Hyein in the brand’s new denim and Fall essentials.
The campaign channels vibrant colors and effortlessly cool looks, shining a spotlight on the K-pop group as a whole, and as individuals. Their innate confidence shines through in the campaign video as they playfully move along to “It Girl” by Kah-Lo, Karma Fields & Associanu. Across the visuals, their natural charisma and distinct personalities are brought to life through the bold simplicity of Calvin Klein’s newest jeans, tees, and outerwear.
“We are so excited to be starring in a Calvin Klein campaign,” stated NewJeans. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”
The campaign styling is rooted in Calvin Klein’s Fall 2024 denim, featuring barrel, wide, and straight-leg fits designed for carefree ‘90s energy. This season’s jeans are paired with Calvin Klein’s iconic monogram tees, now available in cropped, boxy fits, and layered with new outerwear for modern style. Across puffer jackets, bombers, classic denim truckers, and blazers, the look is contemporary, fun, and full of attitude.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
