To celebrate the color that became a symbol of endurance, versatility, exclusive new products will be released
New Balance is celebrating Grey Day today, May 12, a day that pays homage to the new and classic expressions of the brand’s enduring legacy in the color grey.
In the late 1970s, grey was a solution for urban runners whose white shoes were getting ruined by city conditions. The grey suede reinforced durability, matched the color of asphalt, and fit seamlessly in the consumers’ lifestyle. Countless iterations of grey products later, the connection between the color and New Balance endures, endlessly versatile.
In tribute to Grey Day, the brand will release exclusive new products in footwear and apparel to be available in select New Balance and Foot Locker stores nationwide.