The SHAI 001 is a canvas for Shai Gilgeous-Alexander’s story. As creative director of Converse Basketball, Shai has shaped the silhouette from the inside out, embedding his design sensibility and signature style into every detail. It’s a reflection of his duality as an athlete and creator—an extension of the way he moves on and off the court. Every stitch is intentional. Every choice is personal. From its sculptural form to its performance-driven build, the SHAI 001 is a pure expression of Shai’s creative vision.
Shai recently revealed the next chapter of his signature shoe’s story—three new colorways. Charm Black, Hail Clay, and Masi Blue are all rooted in personal connection and shaped by the people who define his world. The Family colorways are tributes that offer a deeper look into the mindset of an athlete who plays with purpose and lives with intention.
The Converse SHAI 001 FAMILY colorways will be available globally at Converse.com and select retailers.
CHARM BLACK
Inspired by Shai’s mother, Charmaine, Charm Black is a tribute to her favorite color and the elegance she carries. It’s a reflection of the aura that surrounds both Charmaine and Shai, and a nod to the ruthless instinct Shai brings to the court. Charm Black is calm, composed, and merciless—just like Shai in motion.
HAIL CLAY
Hail Clay draws from the eye color of Shai’s wife, Hailey, and the quiet strength she brings to his life. It’s a colorway that speaks of love, support, and the power of Shai’s game. Smooth in appearance, subtle in tone, and sharp in execution, Hail Clay reflects Shai’s approach to basketball and life.
MASI BLUE
Masi Blue channels the cool, stoic energy shared between Shai and his brother Thomasi. It’s a colorway that mirrors Shai’s mindset on the court: calm under pressure and focused amid the storm. With a nod to their hometown of Hamilton, Ontario, Masi Blue embodies the chill of fierce winters and the bond of brotherhood.
Engineered for Expression
Each SHAI 001 Family Colorway features the same elite-level performance design: a radial traction pattern for multidirectional control, forefoot Zoom Air for responsive energy return, and an over-lasted midsole for stability. The shoes are built to move the way Shai does—fluid, consistent, precise, and always shifting.
