The Public Relations Society of the Philippines (PRSP) proudly announces the highly anticipated return of the Student PR Congress and Grand Prix on November 6-7, 2025 at De La Salle College of St. Benilde, 2544 Taft Avenue, Manila. This year’s event calls on students to break through boundaries with the theme, “Unmuted: Live, Loud, and Limitless PR.”
The Congress is the PRSP’s commitment to fulfilling its mission: to nurture and develop a new generation of PR practitioners equipped to navigate a rapidly changing world. By focusing on shifting and emerging technologies and trends, the PRSP aims to cultivate professionals who can wield public relations as a tool for creating meaningful, positive impact in society.
The “Unmuted” theme embodies this goal, encouraging students to utilize every available platform—live interactions, digital channels, and innovative storytelling—to make their voices and campaigns impactful and boundless.
“It is truly inspiring to witness the growing interest in Public Relations among schools, particularly through initiatives like our PR caravans. These programs are vital in fulfilling our mission to nurture the next generation of PR professionals, providing them with invaluable insights into a dynamic and impactful career,” said Steve Michael Moore, student PR Congress chairman and PRSP officer.
The centerpiece of the event, the Student PR Grand Prix, is a high-stakes, real-world competition. Student teams from across the nation will receive an actual campaign brief from a leading organization and must develop and present a comprehensive PR strategy to a panel of award-winning industry leaders.
The competition mechanics challenge students’ strategic thinking, creativity, and execution skills under a tight deadline. Judging criteria will focus on quality of research, creativity of the big idea, feasibility of proposed executions, clarity of metrics, and the actual pitch presentation. Top teams will vie for the coveted Grand Prix title, recognition from the country’s most respected PR professionals, and exciting cash prizes and professional opportunities.
Student teams are invited to review the full campaign mechanics here and their attendance to the Student PR Congress register here.
