Sneaker that breaks the rules and takes you from the court to the street
Lacoste has unveiled the all new L003 Neo; a twist on a concept shoe pioneered on Lacoste’s runway, now available to all.
It gives a nod to the pioneering achievements of founder Rene Lacoste, breaking rules on how fashion and sport can and should mix. L003 Neo is an inspiration for a new kind of sneaker. A key inspiration comes from the tennis ball which bounces across lines, across divisions, across time, always in motion, pinging its way around the court, to embrace constant change, constant innovation, bold acceptance, radical modernity. The shoe represents such high energy—moving from the court to the street, from sport to fashion, from what came before to what comes next.
This dynamic lifestyle sneaker has a neoprene and mesh upper, intricate lace fastening, eye-catching perforations and bold Lacoste branding on the side. The iconic crocodile shines from the side heel. The shoe has a very modern chunky outsole. The L003 Neo comes in neon yellow, representing the dynamism of the tennis ball and to Lacoste’s rich history as a sporting leader.
There are also other bright and sleek options, including stylish monochrome pink and turquoise for women, and classic tones, including all-black and timeless khaki for men.
The vibrant campaign stars L003 Neo ambassadors Jeon Somi and Pak Jinyoung. Jeon Somi, known simply as Somi, is a famous K-pop singer who made her solo debut in June 2019 and gained global success.
Pak Jinyoung is a rising supermodel gracing the covers of top fashion magazines. Both display the dynamism and youthful vitality of the L003 Neo.
The new L003’s goal is redefining codes and embracing fashion while celebrating the technical brilliance of sportswear and the culture of the court. L003 Neo offers the comfort of performance-wear and the character and conceptuality of high fashion footwear— an amplification of Lacoste’s values; fashion, tennis, culture, style, design, endless modernity, constant rule-breaking.
In the Philippines, the L003 Neo is available at Lacoste stores, online at lacoste.com.ph and at Foot Locker.
In the Philippines, Lacoste is exclusively distributed by Stores Specialists, Inc
Visit lacoste.com.ph and www.ssilife.com.ph, follow facebook.com/LacostePhilippines, or visit @ssilifeph on Instagram for more information.
