It’s an interaction of logos, materials, process
of deconstruction and reconstruction
A.P.C. presents its new Interaction with Sacai, the Japanese brand founded in 1999 by Chitose Abe, famous for her innovative and experimental hybrid clothing. For this essentially unisex collection, available from XXS to XL, A.P.C. and Sacai had fun mixing their logos, resulting in SA.P.C.AI. The collection is now available at Univers, One Rockwell, Makati.
A.P.C. has been inviting friends of the brand to collaborate on small collections in The Interactions program.
It has featured Kid Cudi, Suzanne Koller, Brain Dead, JJJJound, Carhartt WIP, Goop, Catherine Deneuve and Charlotte Chesnais.
In the collaboration with Sacai, the focus was on uniting the iconic materials of each brand, denim and nylon, to bring a new approach to A.P.C.’s star clothing: jeans, the denim jacket, the denim dress and even the denim tote bag. For jersey, Sacai sparked a small revolution by adding complexity to classic A.P.C. tees and sweatshirts with zipper effects and a choice of very heavyweight materials.
Rounding up the look are sandals and white fringe sneakers. Jean Touitou explains, “This Interaction is a precise illustration of how A.P.C. and Sacai came together, inter- weaving diverse elements of language to achieve a sort of crossbreed that represents the style of our two brands. These pieces are unusual for us, as they push the limits of what we might call ‘wearability’. They are the fruit of a long process of creative deconstruction and reconstruction. We got enormous pleasure from seeing this clothing being taken apart and redesigned. And to quote Maurice Blanchot, referring to the novel Destroy, She Said by Marguerite Duras: ‘Destroy. How this rings: softly, tenderly, absolutely.’ (Maurice Blanchot, Friendship, 1971).This is exactly what we felt when we achieved this work.”
