Local lifestyle brand threw a digital watch party to signal the start of the holiday season
The Digital Bench Watch Party, a virtual event held last November 27 to launch the beginning of the holiday festivities, featured an exciting collection that can be summed up as a mash-up between preppy and street.
Media darling Maine Mendoza, heartthrob Ruru Madrid, and the hottest runway models sported baseball jackets, plaid skirts, denim coats, and other classic pieces with edgy street staples like hoodies and joggers. The iconic Bench T-shirt also got a design update via a collaboration with DJ Bigboy Cheng—toy collector, sneakerhead, quintessential cool kid, and proprietor of top pop art gallery Secret Fresh.
“We decided to create the digital fashion show in lieu of the in-person event because in times like this, we need to bring something new, something fresh in new avenues that people have access to,” said the Bench Fashion Week team in its official statement. “We can still gather with our guests, albeit online, to celebrate fashion. We decided to create this new iteration of Bench Fashion Week on a digital platform to signal that we are still here, we are ready and running, we can serve your needs in style.”
Photography Kimberly Montes
